BASICS OF WEBSITE DESIGN

A website is basically a group of page or pages that provides content about a subject. Each web page usually contains text and images. Persuasive and effective web design involves some aspects that makes people interested in exploring more about the site or return to it at a future date, either by the use of bookmarks or memory.

One of the most critical steps in building traffic to a website is search engine optimization. Briefly, SEO means to increase the site visibility to the end users or browsers. Being listed on the first page of the major search engine’s search results (Google, Yahoo, MSN), will increase the web traffic and visitors to the site. Unique, easy to understand and informative content should be the goal of every web site that you develop. This will ensure that people visit the site again and even recommend it by word of mouth or linking to it. (inbound links will also improve your search engine rankings).

The website development functions should be simple to use and easy to navigate. If you lack in design skills or are looking for a quick and easy solution to web design, you may want to consider premade templates. These templates are professionally designed and already converted in HTML, CSS and Flash for you. All it needs are some modifications, like color schemes and logo insertation, along with your content.

Overall, it is important to think about the users experience, architecture and what you are offering on your website (content). A combination of great web design and search engine marketing will ensure that you possess a site that not only you can be proud of, but brings in traffic on a regular and consistent basis.

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